Advertising is very important to increase sales, the question is how you could enjoy the greatest benefits with the least cost possible. Have you tried to advertise with Google Adwords?
What exactly is AdWords? It is an online advertising platform run by Google that allows you to display ad for your business on Google's search engines, Google's various websites and services, search partners and websites across the internet that are a part of Google's display network. One of the basic principles behind AdWords is that you only pay when someone clicks on your ad It's called PPC (Pay-Per-Click) advertising.
“Why we should use AdWords” and "Does Google AdWords Work for our company?" are pretty common questions about Adwords, which suggests that there are a lot of marketers and business owners out there who have heard (or have not) about Google AdWords but aren’t sure if and how it can work for them.
5 reasons why you should advertise with Adwords and how it works for your company:
1.Digital version of the Yellow Pages
Do you remember Yellow Pages? A phonebook in which advertisers paid money for ad space. People who needed something would open the Yellow Pages and search for the category they were interested in. Then they would peruse the listings and call the business that seemed most promising. Today, of course, lots of people simply do a Google search to find what they need (90% of people search for a product or service using Google).
2. Cost-effective
Google AdWords offers a “Pay Per Click” system so that you only pay if a user clicks on your ad to visit your website. This means users will see your ad without you actually having to pay anything.
There is NO minimum amount how much you have to spend in order to show your ad on AdWords. You set your own budget for your campaign and your own bid for each keyword. Every time someone searches on Google, AdWords runs an auction with these bids to determine which ad show on the search results page (this also determines their rank on the page). And since this is an auction, you will only be charged the minimum amount to keep your ad at its position on the page.
3. 100% measurable
Adwords can deliver absolutely measurable results. Compared to traditional marketing channels like TV, radio, newspaper or magazine advertising, Adwords PPC is highly measureable, AdWords is providing lots of PPC metrics that allow you to see at a granular level what works and what does not. You can quickly determine if your campaigns are or not returning Profit.
4.Immediate Response
AdWords is a great place to start a new advertising campaign because you don’t have to wait around so long to see results. As soon as your AdWords account is activated your ad starts to appear to users searching for your product or service. You can put resources into an AdWords campaign and your ad start getting displays and clicks immediately.
5. Your Competitors Are Using AdWords
Eventually, there is peer pressure: The old “Everyone else is doing it, so why not you?” argument will persuade you to learn more about search engine marketing. Do a few searches on keywords you care about. Your competitors are likely there in the sponsored results at the top of the google search page. Can you afford not to be?
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